Detroit native Bill Morris returns to Pomegranate Books with his new release, “The Lions Finally Roar” which follows the Detroit Lions from their acquisition by the Ford family in the 1960s to their present day turnaround from hapless to hopeful.”Deeply researched and briskly written, “The Lions Finally Roar” is about much more than football. It explores the American class system, the linked histories of Detroit and its auto and music industries, the city’s changing racial dynamics, the rising power of television, and how all of it played into the NFL’s transformation from a fall sport into the multi-billion dollar, year-round entertainment behemoth that is a cornerstone of American popular culture.”

Those who were present for Morris’s last visit know what a fun event this will be.